We focus on delivering high quality sustainable sales growth, whilst effectively managing our costs and cash flows.
We use consumer insights and selected sales growth drivers to build sales of our Growth and Specialist Brands, and a focus on share and profit performance is central to the development of our global market footprint.
Our tobacco portfolio comprises a comprehensive range of cigarettes, fine cut and smokeless tobaccos, papers and cigars.
The portfolio is focused on our high quality Growth and Specialist Brands, which generate more than half of our tobacco net revenue.
We manage our markets on the strategic role they play, not by geographic location.
We target long-term share and profit growth in Growth Markets and prioritise sustainable profit performance in Returns Markets, while actively managing our strong share positions.
Our values express what we stand for and capture the individual and collective behaviours we expect from everyone who works for us.
Our people take pride in what they do, bringing our values to life every day to ensure we make the most of our opportunities for growth.