Market footprint

Our brands and products are available in over 160 countries worldwide

160

Countries

47

Factories

37,000

Number of employees

EU

Our position in EU markets provides us with opportunities to further develop our total tobacco portfolio.

Key markets in the EU include:

Non-EU

We operate in a diverse array of non-EU markets, where there are many opportunities for us to develop our business.

Key markets outside the EU include:

Overview

Our broad geographic footprint provides many future growth opportunities across EU and non-EU markets.

Our position in EU markets provides us with opportunities to further develop our total tobacco portfolio. The key consumer trend across the EU is one of value as consumers are seeking value brands and products. With the breadth and versatility of our portfolio we are capitalising on this trend.

We operate in a diverse array of non-EU markets, where there are many opportunities for us to develop our business. We are particularly focused on developing our key strategic brands in emerging markets.

We have a significant presence in Eastern Europe, Africa and the Middle East, and in a number of markets in the Asia-Pacific region.

Our main presence in the Americas is in the USA, where consumers continue to seek value in both cigarettes and mass market cigars in a very competitive environment.