Germany
We have a significant market share in Germany and a leading position in fine cut tobacco
Overview
Downtrading remains a key dynamic in the German market, and our strength in value brands and products leaves us well placed to further capitalise on this trend.
We have a significant cigarette market share and a leading position in other tobacco products such as traditional fine cut tobacco and new make-your-own products.
Our success in the value sector has been driven by JPS which is now the second-largest cigarette brand in Germany.
We continue to develop our other key brands such as our mid-price offering West and our premium brand Gauloises Blondes.
Performance highlights
| 2009 | 2008 | |
|---|---|---|
| Net revenue | £826m | £664m |
| Adjusted profit from operations | £403m | £309m |
| Imperial Tobacco cigarette volumes | 23.9bn | 23.0bn |
| Imperial Tobacco fine cut tobacco volumes | 5,550t | 4,300t |
Web sites
Reemtsma:
www.reemtsma.com
Key brands
- JPS
- Gauloises Blondes
- West
- Davidoff
- Cabinet
- Peter Stuyvesant
- R1
- Drum
- Van Nelle
- Route 66
