Our optimised portfolio

We’ve optimised our portfolio to focus on our Growth and Specialist Brands, which generate more than half of our tobacco net revenue.

Our high quality Growth Brands have broad consumer appeal. Several have been developed into total tobacco offerings, providing consumers with both cigarette and fine cut tobacco experiences. We’re managing these brands to drive quality volume, share and revenue growth over the long-term.

Our Specialist Brands consist of a dynamic range of cigarette, fine cut tobaccos, papers, cigars and smokeless tobacco brands. Specialist Brands have strong positions in their own categories and are enjoyed by specific consumer groups. These brands generate strong returns and we measure their performance against revenue metrics.

The remainder of our portfolio consists of local and regional brands. These Portfolio Brands either add to our revenue generation or will be migrated into Growth Brands.

Related material

Growth Brands

These high quality brands have strong consumer appeal and generally well established positions in key markets

  • Davidoff logo
  • Gauloises Blondes logo
  • Lambert and Butler logo
  • Bastos logo
  • Parker and Simpson logo
  • News logo
  • JPS logo
  • Fine logo
  • West logo
  • USA Gold logo

 

Specialist Brands

Specialist Brands have strong positions in their own categories, appealing to specific consumer groups

  • Gitanes logo
  • Style logo
  • Cohiba logo
  • Monte Cristo logo
  • Romeo y Julieta logo
  • Route 66 logo
  • Drum logo
  • Golden Virginia logo
  • Rizla logo
  • Backwoods logo
  • Skruf logo