Total tobacco
Our broad portfolio of brands and products gives us a competitive advantage
Our comprehensive and versatile portfolio of brands and products gives us strong representation in all major tobacco categories and at key price points.
We have strong international, regional and local cigarette brands, we are the world leaders in fine cut tobacco, papers and premium cigars, and we have a growing snus business.
This unique total tobacco approach gives us a competitive advantage in meeting changing consumer choices in EU and non-EU markets.
Our key strategic brands are Davidoff, Gauloises Blondes, West and JPS.
Our fine cut tobacco and rolling papers portfolio is led by well-known brands such as Golden Virginia, Drum and Rizla. We also produce a range of mass market cigars.
Our world-leading cigar position includes a 50 per cent interest in Habanos, the exclusive worldwide distributor of premium Cuban cigar brands such as Cohiba and Montecristo.
Snus is a smokeless tobacco product that is popular with consumers in Sweden and Norway. Our growing snus business includes the Skruf brand.
