International strategic brands
Our global key brands are complemented by a strong portfolio of regional and local brands
Davidoff is sold in over 100 countries worldwide and is particularly strong in Taiwan, Greece and the Middle East. We acquired the Davidoff trademark in 2006, having been its long-term licensee since the acquisition of Reemtsma in 2002. In 2010 the brand was launched in additional markets such as South Korea and India.
West has significant presence in Germany, Central and Eastern Europe.
Gauloises cigarettes can be found in markets worldwide and is an important addition to Imperial Tobacco's international cigarette portfolio.
JPS is an international cigarette brand available in Western Europe and Australia.
Rizla is available in over 120 markets worldwide and is one of our key global brands. It is the number one rolling paper brand in the UK, Belgium, Greece, France, Italy, Scandinavia and Africa, with the UK as its biggest market.
Drum is one of our key brands and is the second largest fine cut tobacco brand in the world. It is sold in over 45 markets worldwide, with its key markets being the Netherlands, Germany, France, the UK and Belgium.
