Regulation

We support tobacco regulation that is reasonable, proportionate and evidence based.

We have specialist commercial and technical knowledge about our products and the international tobacco trade. Regulators should draw on our expertise when they are considering tobacco regulation.

We seek constructive dialogue with regulatory authorities in order to support reasonable, proportionate and evidence based regulations.

We are a responsible, legitimate business. We are not willing to accept regulation that is flawed, unreasonable or disproportionate, or regulation that is not based on sound legal foundation.

We will continue to vigorously oppose such regulation in order to protect our business and defend the rights of our consumers.

We do not engage lightly in legal challenges, but we will do so when we consider it is necessary.

We are committed to promoting and selling our products responsibly, within the regulations and requirements of the countries in which we operate.

Our International Marketing Standards reinforce this commitment and set out clear rules and principles to ensure that our advertising and promotional activities are directed only to adult consumers of tobacco products. Where regulations and requirements are less stringent than our marketing standards, our standards take precedence unless otherwise required by law.

Our Marketing Standards are available via the links below. We adhere to them at all times, wherever we operate.

We encourage governments and other relevant authorities to incorporate the practices laid out in our Marketing Standards into regulations and requirements and to respect the principles of informed adult choice and commercial communication.

Consumers should be able to receive information about the range of brands and products that are available to them.

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We believe that the decision to enjoy tobacco products is a choice for adults. We do not want children to smoke or to use tobacco products. We support penalties for retailers who sell tobacco products to children.

Preventing children from using tobacco products is an issue for society as a whole to resolve. We play our part by not directing the marketing of our products to anyone under the age of 18, or higher minimum age where specified locally, or to non-smokers.

We adhere to our International Marketing Standards which you can view via the link below. We also support governments and the retail trade with a range of programmes designed to discourage the sale of tobacco products to children.

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We support tobacco regulation that is reasonable, proportionate and evidence based. We recognise that it is the role of governments to provide the general public with clear and consistent messages about the health risks to smokers that are associated with their smoking. We do not challenge those messages.

We comply with all regulations and requirements concerning health warnings.

It is our policy that a clearly visible health warning will appear on packs and advertising of all tobacco products manufactured and/or marketed by Imperial Tobacco, including on any outer packaging intended to be presented to the consumer.

Where there is no regulation or requirement we apply a health warning in accordance with our International Marketing Standard for Tobacco Products, which you can view via the link below.

We do not believe the use of pictorial health warnings is necessary. The risks associated with smoking are already well known. In our view, pictorial health warnings make no additional contribution to the public awareness of these risks. Such warnings simply stigmatise smokers and denormalise smoking. We strongly believe that adult smokers and smoking should not be treated in this way.

We vigorously oppose any further erosion of our valuable intellectual property through ever increasing and intrusive warnings and pictures, together with other messages and information that we are required to include on our packs.

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We support tobacco regulation that is reasonable, proportionate and evidence based. We believe that tobacco products are for adults and support the enforcement of legal minimum age restrictions by the appropriate authorities for the purchase of tobacco products.

We encourage governments to respect the principles of adult choice and freedom of competition when regulating tobacco products. We are opposed to regulation that restricts or prohibits retailers from displaying tobacco products at the point of sale.

The display of tobacco products is an important aspect of the consumer purchasing process. It provides consumers with the information to make a genuine selection from the wide range of tobacco products, brands and prices that are available in retail outlets, whilst contributing to fair and undistorted competition between tobacco manufacturers and retailers.

Imperial Tobacco continues to seek participation in constructive and effective dialogue with regulatory authorities and to work with them to develop reasonable, proportionate and evidence based regulations.

We are opposed to disproportionate and unnecessary regulation that prohibits tobacco product vending, which is a long-standing and legitimate sales channel.

We support reasonable solutions to stop children from accessing tobacco product vending machines, such as restricted access mechanisms and positioning machines where they are under direct adult supervision.

We support tobacco regulation that is reasonable, proportionate and evidence based. We believe that tobacco products are for adults. We do not want children to smoke or to use tobacco products.

Preventing children from using tobacco products is an issue for society as a whole to resolve. We play our part by not directing the marketing of our products to anyone under the age of 18, or higher minimum age where specified locally, or to non-smokers. We also support the enforcement of legal minimum age restrictions by the appropriate authorities for the purchase of tobacco products and penalties for retailers who sell tobacco products to children.

Plain packaging of tobacco products is unnecessary, unreasonable and unjustified.

Governments that consider introducing plain packaging risk breaching a range of legal and treaty obligations relating to intellectual property rights, international trade and European Union law.

Tobacco packaging has never been identified as a reason why children start to smoke or why adult smokers continue to choose to smoke.

Plain packaging would be hugely anti-competitive as it would become extremely difficult for a new competitor to enter a market or an existing competitor to successfully launch a new brand or product.

Making all tobacco products available in the same, easy-to-copy plain packaging would lead to a significant increase in counterfeit products, undermining the considerable joint work being undertaken by the tobacco industry and customs authorities worldwide to combat illicit trade.

We support tobacco regulation that is reasonable, proportionate and evidence based. We believe that tobacco products are for adults. We do not want children to smoke or to use tobacco products.

Preventing children from using tobacco products is an issue for society as a whole to resolve. We play our part by not directing the marketing of our products to anyone under the age of 18, or higher minimum age where specified locally, or to non-smokers. We also support the enforcement of legal minimum age restrictions by the appropriate authorities for the purchase of tobacco products and penalties for retailers who sell tobacco products to children.