Our success is built around our differentiated approach; applying our in-depth consumer understandings to realise the potential of our total tobacco portfolio.
Our portfolio’s a unique asset encompassing a diverse array of great brands and products, from cigarettes to smokeless, from fine cut tobacco to cigars.
It’s a portfolio for all consumers, whatever their choices, and includes new and exciting consumer experiences we’re creating through innovation.
The work we’re doing with all our sales growth drivers and our key enablers is essential to our long-term sustainability, and our business model below shows how we bring our strategy to life to maximise returns for our shareholders.
How we create value
Click on the diagram below to find out more information in our online annual report.
How our Business Model Works
We’re building total tobacco brands that deliver high quality sustainable growth. This generates strong cash flows which we use to reinvest in the business and reward our shareholders. Applying our sales growth drivers to our total tobacco portfolio, supported by our focus on key enablers, drives sustainable sales growth at high margins.
Read more on our sales growth drivers and our key enablers.
