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Laying waste to cigarette litter

17 April, 2014

Imperial Tobacco Australia is helping to fund a pioneering scheme to recycle cigarette butts.

The business is partnering with recycling firm Terracycle to encourage people over the age of 18 to sign up to its Cigarette Waste Brigade.

Logo for Imperial Tobacco's recycling partners Terracycle

Those taking part can send cigarette waste to Terracycle, at no cost, to have it recycled into products such as shipping pallets, railway sleepers and ashtrays.

For every kilogram of waste received, Terracycle will donate AUS$2 to the sender’s nominated charity. Other tobacco companies are also providing financial support for the scheme.

Our Communications Manager in Australia Michelle Park said: “The best approach to tackling cigarette litter is for key stakeholders, including the tobacco industry, to work together to educate and change people’s behaviour.

“Terracycle has developed a truly innovative solution for cigarette waste, one that enables consumers to take greater responsibility for butt litter, and we’re proud to be involved.”