Our brands
Our comprehensive and versatile portfolio of brands and products gives us strong representation in all tobacco products and across all price segments.
Davidoff
Davidoff is one of our international strategic cigarette brands and is sold in the super-premium price segment.
Davidoff cigarettes are available in around 100 markets worldwide and have a significant presence in emerging markets in Eastern Europe, Asia and the Middle East.
100
Markets worldwide
19.7bn
Annual Davidoff cigarette volumes
Brand information
The brand's key markets include Ukraine, Taiwan and Saudi Arabia.
We acquired the worldwide Davidoff cigarette trademark in 2006, having been its long-term licensee since our acquisition of Reemtsma in 2002.
Davidoff has an excellent track record of success, delivering a three year compound annual growth rate in volumes of 6 per cent.
In 2012, volumes were up 9 per cent, enhanced by a number of consumer-led initiatives including the launch of Davidoff iD, a new king size range.
Key markets
The brand's key markets include:
