Our brands
Our comprehensive and versatile portfolio of brands and products gives us strong representation in all tobacco products and across all price segments.
Golden Virginia
Golden Virginia is the world's best-selling roll your own tobacco brand and is currently available in more than 30 markets.
Originally developed as a pipe tobacco, Golden Virginia first appeared in the UK in 1877. The brand's main presence remains in the UK, where it has been the best-selling roll your own tobacco brand for around 50 years.
30+
Markets
No.1
World's best-selling roll your own tobacco brand
Brand information
Golden Virginia has remained resilient in spite of the changing dynamics of the fine cut tobacco sector in the UK in recent years and the growing number of brands available to smokers of these types of products.
In line with the consumer trend for value, the brand portfolio was extended in 2009 with the introduction of Golden Virginia Yellow.
Outside the UK, Golden Virginia has built a significant presence in markets such as Spain, Belgium and Ireland.
Key markets
The brand's key markets include:
